Customers — Obvious Startup Advice

July 21, 2026

In Customer Discovery, Everything But "I Need This Yesterday" Is a No

June 22, 2026

A Clever Hack Is Not a Thesis

May 27, 2026

Complaining Is Not Market Demand

May 22, 2026

You're Renting Your Audience From a Landlord Who Changes the Locks

May 14, 2026

Sell a Paid Setup Day, Not Free Onboarding

May 1, 2026

Do Customer Discovery With Zero Goals

November 3, 2025

A Complaint Is Not a Buying Signal

October 25, 2024

You Have 19 Options. Only One Matters.

May 20, 2024

When to Fire Your Earliest Customers

May 15, 2024

FUCCUS: The Only Things to Focus On at Each Stage

May 14, 2024

Obsess Over Your Market and Your Assumptions

February 7, 2024

Automating Customer Service Tells Customers They Don't Matter

January 4, 2024

Your Passionate Users Are Your Megaphone

December 19, 2023

Should You Shut Down? Ask Your Market.

December 6, 2023

Your First Market Should Be Tiny

January 31, 2023

Six Phases of Customer Development and Fundraising

January 31, 2023

Your Most Engaged Customers Will Track You Down. Answer Them.

January 30, 2023

The Six Stages of a Startup, and How to Fund Each

May 11, 2021

Get Comfortable Nuking Your First Customers

March 11, 2021

Acquire Customers One at a Time

October 28, 2020

“That’s Interesting” is the Kiss of Death

September 29, 2020

Know When To Change Gears

May 15, 2020

Understand Your Customers’ Business As Well As They Do

April 14, 2020

CORONA: Focus On Customers (Step #4)

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