Several people I admire have been publicly calling out clearly AI-generated content on LinkedIn recently and that's the only way to force better behavior on this platform.
It's also uncomfortable as hell, so if refuse to call out bad behavior, I won't blame you. But given that LinkedIn is literally just a bunch of content posted in one place, we all have a shared responsibility to policing the community we're creating.
Since I am taking a strong public stance, this is a great time to speak to my own use of AI.
A lot of my LinkedIn content goes through an AI pipeline. Here's what that looks like.
1) Most of my coaching boils down to a similar format: CEO presents a problem, I provide one of more ways of structurally framing that problem and then I share examples of other CEOs (friends, clients, myself) navigating those issues (sometimes successfully, sometimes not).
2) Each morning, a custom-built AI tool searches the previous day's transcripts for great examples of the above. Basically, "yesterday, you had these strong coaching moments."
3) I pick the the best option and another custom-built tool outlines a post based upon the specifics of that coaching moment.
4) I then rewrite the shit out of the post because transcribing something I said to a client rarely reads like a great LinkedIn post.
AI kicks ass at remembering the specific details of a ten-minute conversation fragment inside of six hours of calls. AI sucks ass at communicating those specifics to anyone else. It's just reminding me of my own lived experience and I take it from there.
If my content ever sounds like AI, I hope you'll publicly rake me over the coals about it. I'll be failing the startup CEOs I seek to serve, failing the business community we all participate in and failing my own brand.