Have you ever had a startup idea that, though you've invested months or even years, you just can't give up on?
I've got several of those. Reinventing email as a task management system. Or a tool that keeps track of the news and gives you a heads up when there are opportunities to reach out to your contacts. Or a really good aggregator that uses ML to deliver more personalized content.
Figuring out how to let go is often way harder than coming up with the idea in the first place.
A common aphorism in science is that it's impossible to prove a negative. Yet with startups, the opposite is often more true -- the only way to prove an idea is really good is to make it successful, but even in the absence of that success, we still believe that the idea has value.
In this post, I'll tell you how to evaluate your idea to determine if you should continue spending time developing it. And as a bonus, this is a question every entrepreneur should ask themselves, regardless of whether they're experiencing doubts. So read on...
#startups #founders #assumptions #strategy #shuttingdown