For the sake of your startup, just delete most of your features.
Think about the last time you downloaded an app, used it for five minutes, and then deleted it.
Would you re-download it today if someone told you they pushed an update that included AI?
Guessing no.
Or the last time you bought a car.
Did you buy it just because it had heated seats? Or was keeping your butt toasty an added bonus that came with the vehicle that best met your need to get from point A to point B?
👉 Customers aren’t looking for features.
They are looking for solutions to a problem, and your entire product or service must solve that core problem.
Features can, at best, solve a subsection of a problem, but once you start down the road of “wouldn’t it be cool if…” you’re no longer dealing with the big issue.
A recommendation that almost always helps when founders are struggling to find product/market fit is to REMOVE features.
The problem you’re solving is getting obscured, either when you try to explain how it works, or when customers try to figure out how to use it.
Stripping features help you get straight to the point.
Every founder should be able to say:
“My product does X” - and X should not be a rambling list of options your customer may or may not need.
X should be a solution to a problem that creates value.
A valuable solution to a problem is what sells.