I did a pretty shit job blogging at my last two startups. Actually, that’s putting it politely.
Part of my job as the “product” guy is to blog regularly and get the message out about our products and services, our goals, our values and our needs. I should have done much better with this on both Gnip and OneTrueFan.
In general, I’ve found success in the philosophy of “do the fuck out of what you do well and leave the rest to someone else.” But I actually write pretty well, it’s just painful for me to do, primarily because I have a raging case of ADHD and focusing takes a ton of mental energy.
But the way you get better is to practice. So this is me, practicing.